Online Marketing FAQs
General FAQs
Q: What is a “Smart Website”?
A: A Smart Website attracts visitors organically, engages them with helpful content, and uses automation (email/SMS/CRM) to follow up and book appointments—without manual chasing.
Q: Who do you work best with?
A: Any Local and/or regional service businesses (e.g., contractors, trades, home services, medical, legal, professional firms) that serve a defined area and want consistent, qualified leads.
Q: What services do you provide?
A: Engaging website design, organic SEO/content, conversion copy, analytics, and an automated CRM stack for lead capture, nurture, and scheduling.
Q: How long until we see results?
A: Site + system setup can launch in weeks; organic SEO typically compounds over 3–6 months. Many clients see earlier wins from conversion and follow-up improvements.
Q: What does success look like?
A: More qualified inquiries, higher conversion rates, fewer no-shows, and clear dashboards that show where leads come from—and what to double down on next.
"Smart" Website Design
Q: What makes a website “engaging” instead of just “pretty”?
A: Clear messaging, scannable sections, fast load speed, mobile-first layouts, and obvious CTAs that guide visitors to call, book, or buy.
Q: How do you ensure our site reflects our brand?
A: We build from a brand kit (logo, colors, voice, offers), use audience-led copy, and apply consistent visuals across pages, forms, and emails.
Q: Will the site be mobile-friendly?
A: Yes—every page is responsive, thumb-friendly, and tested on major devices to protect conversions and rankings.
Q: How do you increase conversions on key pages?
A: We use benefit-driven headlines, social proof, risk-reducers (guarantees), concise forms, and persistent CTAs—then A/B test for gains.
Q: Can we update the site ourselves?
A: Absolutely. You’ll get a modern CMS with reusable sections and a simple editor, plus FREE ongoing weekly training, combined with your CRM and automation tool.
Q: Do you write the copy or do we?
A: We can do both. Most clients choose our done-for-you messaging based on interviews, offers, and keyword research.
Q: How fast can you launch?
A: Typical “phase-one” sites launch in 3–6 weeks depending on content readiness and approvals.
Organic SEO - How and Why
Q: What exactly is organic SEO?
A: It’s the practice of earning unpaid visibility in search through technical health, on-page relevance, helpful content, and trusted backlinks.
Q: Why invest in SEO vs. only buying ads?
A: Ads stop when spend stops. SEO compounds—once pages rank, they can drive free, high-intent traffic every day.
Q: How long until we see results?
A: Early lifts often appear in 60–90 days; durable rankings typically land in 3–6+ months, depending on competition and content velocity.
Q: What delivers the biggest SEO wins?
A: Solid site architecture, fast pages, one clear topic per URL, authoritative content, local SEO (for service areas), and consistent updates.
Q: Do blogs still matter?
A: Yes—well-targeted articles answer searcher questions, earn links, and support service pages with internal links.
Q: Is SEO only keywords?
A: No. It’s also intent matching, schema markup, internal linking, UX, accessibility, and credible citations.
Q: How do you measure SEO performance?
A: Rankings, impressions, clicks, organic leads/calls, assisted conversions, and ROI dashboards tied to business outcomes.
Q: Can SEO reduce our ad costs?
A: Yes—strong organic coverage lowers reliance on paid clicks and often improves Quality Scores when you do run ads.
Smart Website + Automation & AI
Q: What is a “Smart Website”?
A: A Smart Website organically attracts the right visitors, automatically responds, and nurtures each lead to an appointment or conversion—without manual chasing.
Q: Who are your primary customers?
A: Local professional services with a physical location or defined service area: plumbers, handymen, electricians, HVAC, roofers, remodelers, auto services, medical/dental, CPAs, legal, and similar.
Q: What online marketing services do you offer?
A: Strategy, Smart Website design, organic SEO, local SEO, content creation, conversion funnels, CRM setup, marketing automation, reviews/reputation, analytics dashboards, and light PPC as needed.
Q: What automations are included?
A: Lead capture forms/chat, instant SMS/email follow-ups, missed-call text-back, appointment scheduling, reminders, review requests, and pipeline tracking.
- Unlimited websites and funnels (builder)
- Unlimited Contact system
- Unlimited staff at no extra cost
- Unlimited calendars and auto-booking + integrating to your calendar (Google, Outlook, etc.)
- Unlimited Sales pipelines
- Unlimited Opportunity tracking
- Unlimited workflows
- Unlimited domains for various funnels and landing pages
- Unlimited emails
- Automated replies to emails and sms texting, including internal notifications for new leads
- Phone calling system
- Chat Bot
- Reputation manager
- Blogging system
- Social Media scheduler
- AI Lead Gen System - this is really cool
Q: How does AI help?
A: AI supports smart routing, suggested replies, lead scoring, and content drafts—always reviewed by humans for accuracy and brand voice.
Q: Will automation feel impersonal to our customers?
A: No. We use plain-English templates, timing windows, and escalation to humans so messages feel timely and helpful—not robotic.
Q: How do you keep leads from slipping through the cracks?
A: Unified inbox + CRM, auto-follow-ups, task reminders, and simple pipelines so every contact has an owner and next step.
Q: What does it take to be successful online?
A: Five essentials:
a) A captivating, informative website with clear CTAs.
b) An all-in-one automated system (site + funnels + CRM) to capture and nurture leads.
c) Organic SEO that brings consistent, high-quality demand.
d) Strong time management via automation—save ~10–20 hours/week.
e) Ongoing improvement: content updates, reviews, and analytics-driven tweaks.
Q: How quickly can we be up and running with automation?
A: Core automations usually go live within 1–2 weeks of kickoff once access, numbers, and calendars are connected.
Q: What does onboarding look like?
A: Brand/offer intake, goal setting, tech setup (domain, tracking, CRM), site/funnel build, automation wiring, and a go-live checklist with training.
Q: Do we, the client, own our data and contacts?
A: Yes—your website content, media, and CRM records are yours.
Q: How will we know it’s working?
A: On your dashboard, you’ll see lead source tracking, booked appointments, call/SMS logs, and monthly reports tied to revenue milestones.
Awesome Words
from happy clients
Don Fenton
In no time all got me so much traffic that I have a 4-6 month back-log of work projects and am working on hiring a second crew. I recommend the Online Marketing Experts to anyone who wants real results.
Robert Meltzer
As a My Gym children’s fitness center owner, I wanted better local search. Robert seems to know all the secrets because we are on Page One!
Jim & Minnie
Great to work with! Great website and social media management for us. We sync'd well on the team's thoughtful design and effective business strategies. Thank you, Robert!
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Earth Village
When opening my new Pharmacy, Robert was there with a great plan for my
online presence. He is very innovative and always has fresh ideas that exceed expectations. Fun to work with, and always helpful.
Mimi
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