People-Based SEO: One-to-One Lead Gen That Scales

Reach the right buyer, not just the right keyword. People-based SEO blends precision targeting with search intent so your content appears in front of verified decision-makers—not random clicks.

Why People-Based SEO Wins in B2B

Traditional search engine optimization chases volume. In complex B2B sales, volume without verification wastes budget and time. People-based SEO starts with named accounts and real buyers, then aligns content and outreach to their intent. The result: fewer unqualified leads and a higher close rate.

What It Looks Like in Practice

Instead of optimizing for generic keywords, you map topics to the problems of specific roles—CIOs, RevOps leaders, plant managers—then build content hubs that speak to their use cases, industries, and buying triggers. Verified, pre-qualified contacts see search content reinforced by coordinated email, LinkedIn, and retargeting.

How It Works: From Intent to Interaction

1) Identify verified prospects and buying committees in your ICP.

2) Translate their pain points into intent-driven keyword clusters.

3) Build authority pages and supporting articles that answer the exact jobs-to-be-done.

4) Orchestrate cross-channel follow-ups so known buyers see the right message at the right time.

5) Measure impact at the account and opportunity level, not just rankings.

A Simple People-Based SEO Stack

• Data: first-party CRM/CDP fields tied to roles and industries

• Content: pillar pages + solution briefs aligned to search intent

• Technical: schema, internal links, and fast pages for Organic SEO

• Distribution: LinkedIn, email, and smart retargeting to verified contacts

• Measurement: opportunity creation, win rate, and marketing ROI

Mini Case: From Traffic to Pipeline

A midmarket SaaS vendor selling workforce analytics had plenty of traffic but low quality leads. Online Marketing Experts rebuilt their search engine optimization plan around verified HR and Finance leaders at 300 target accounts.

• 90 days: five intent clusters launched; 18 authority pages published

• Results: demo requests from verified roles rose 38%; MQL-to-SQL conversion improved from 22% to 34%

• Pipeline: $2.1M in influenced opportunities, with 41% sourced from SEO content seen by pre-qualified buyers

The lift didn’t come from more keywords. It came from pairing search with people—and reinforcing every visit with one-to-one outreach.

Getting Started

Audit your content against real buyers. Where do pages speak to roles, verticals, and concrete outcomes? Where can you replace broad advice with specific, measurable guidance tied to your product’s impact?

Focus on three moves in the next 30 days:

• Map top five personas to intent clusters and job-to-be-done topics.

• Refresh one pillar page and three supporting articles for those personas.

• Route verified visitors into a nurture path that mirrors the queries they used.

Thank you for taking the time with me to learn more about marketing, news, tips and tricks for your business success.

Sincerely,

Robert Lennon

(AKA) Magic Marketer

For more information on Magic Marketing and our products and services, Schedule your FREE 30 minute consultation to learn how we can find, follow, and pre-select your hyper-targeted customer to reduce wasted ad dollars and increase quality traffic and your bottom line.

www.OnlineMarketingExperts.agency

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